Illustrated Catalogue Second Edition, The Gloeckner & Newby Co. (New York, NY), undated c. 1912, ~6"x9¼", 72pp
Since this is the second edition, the first edition must be Photographic Materials & Supplies, c. 1907. A five year separation in catalogs is rather great, but other catalog series' during that period showed little change in prices, and this holds in this case. For instance, among the Century View No. 1 prices, only the 11x14 size changed from c. 1907 catalog to the c. 1912 one.