Sears, Roebuck & Co., Chicago, IL

Seroco View Camera, Variation 1

Sears Roebuck and Co. Catalog, Fall 1909, p. 331

8 x 10

Date Introduced: - ; Years Manufactured: c. 1909
Construction: front and rear focus via rack and pinion (two gear tracks on top of base rails); double swing; reversing by removable back; three-piece lensboard
Materials:  mahogany body, cherry base, brass or nickel-plated brasshardware, red leather or black Keratol (leatherette) bellows
Sizes Offered: 5x7; 6½x8½, 8x10
Notes: This camera is essentially a Century Victor, but with front as well as rear focus.  The back hardware is identical to Century, as well as the little knob for front rise.  Other Centurys have front and back focus, but not the front rise knob.  Sears is primarily a re-seller of goods, so must have contracted with Century to produce the camera.  See Conley View No. 1 for Seroco View, Variation 2, where Sears switched their contract to the Conley Co.

References:
Consumer's Guide, Sears Roebuck and Co., Fall 1909, p. 331 (1979 reprint).
 

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